Who really won the 2016 Olympics?

  • 22nd August 2016
  • By supersport

Lacoste, Armani, Christian Louboutin, Stella McCartney…. who comes top of the medal table in the clothing stakes?

From the open ceremony clothing to the competition wear, the stakes have been raised this year compared to 2012 with more countries opting for sublimation print and a real emphasis on fashion. Is this to sell more merchandise? Or is to outdo other countries?

In our humble opinion everyone stepped up their game but some came lower down the table than others. As you would expect Team GB were amongst the top 2 or 3 teams with a surprising effort by Sweden. Although they finished 29th in the medal table we think they deserve one of the top spots for their clothing range, both competition and leisurewear. It is difficult to get the right mix when it comes to a blue and yellow combination as it can easily look garish and dare we say it, childish. Sweden however had their kit made by highstreets giants H&M and we think they did a pretty good job, the perfect balance of colour and design made it look sporty yet fashionable.

Then we get on to the hosts, Brazil is known for being flamboyant with their colours being blue, green and yellow, their carnivals are known worldwide and promote fun and happiness, but their designs for the opening ceremony, in our opinion didn’t hit the hits of the top teams, in fact the ladies dresses would be more suited to an airline stewardess uniform. They did however redeem themselves with their competition clothing by having the right mix of colour combination and even opting for a fade effect on the ladies volleyball team.

As you would expect the French come to the party with all the swagger, when you have a kit designer that goes by the name Lacoste you know it will have class written all of it, and they didn’t disappoint. Clean, stylish and modern would sum up the design with a clever use of the national colours inside the crocodile logo. The designers must have done something right as they came a respectable 7th in the table.

So what can we learn from this?

“Look Good, Feel Good” sums it up for us. If you turn up with a tatty, generic and uninspiring kit the odds are you will feel the same and in turn perform the same. On the flip side if you line up looking the business, it will rub off on you in a positive way and also leave the opposition slightly nervous and envious.

Stand out from the rest and outperform your opponents with a custom made kit from Supersport.

Get in touch today on 01538 386226 or email sales@superpsort.co.uk