Our Heritage

Our Heritage


Proud to be British.

The Supersport (Leisure Shirts) Ltd you know today started life in the early 1970’s in the garage of our MD Lindsay Allen

Known then as LA Sports, the company began life knitting fabric for custom rugby shirts and commission knitting for external companies. Seeing the gap in the market, the company invested in new premises to enable us to manufacture rugby shirts using purpose built knitting machines.

From there, the growth was so substantial it was time to move to bigger premises and increase the facilities to not only knit Rugby shirt fabric but to also produce the rugby shirts from start to finish.

At this point Supersport (leisure shirts) Ltd saw just how good LA Sports were and offered the opportunity to combine forces and work together to manufacture the highest quality Rugby Shirts. Seeing the potential, the company’s agreed to the merger, eventually re-branding as Supersport Ltd and moving to the larger 90,000sqft factory that we currently operate from.

For the next 30 years knitting numerous fabrics for custom rugby shirts and other uses became the specialised service Supersport offered, but as fabrics evolve and people’s demands change it was time to look forward and be a step ahead of the rest. With that, the new Dye Sublimation printing technique came into effect and we now run a 90,000sqft operation, employing over 30 members of staff and supplying over 1000 customers with a wide range of products and services to meet individual needs and requirements.

We are proud to be the only manufacturer in England to produce custom rugby shirts from start to finish. 


© 2021 Supersport

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